September 2010
1 post
Is 60 the new 30?
A friend passed on this link to a great article about how healthy older people are. Specifically, the writer, Sally Newall, marveled at how her 60 year old parents totally kicked her 25 year-old glutes on a long bike ride. What I especially love is that she coined the term The FASTT set – Fitter At Sixty Than Thirty.
She says: “The FASTTs are motivated by one thing: fear of old age. The way to...
August 2010
4 posts
Some words from Anne Muller
I ran across Anne Muller when I was asking some friends to recommend interesting people who have lived at least 46 years. My friend Ariel suggested her mom who takes pretty incredible photographs. Anne, always involved in some sort of art, switched from painting to photography when she was 64. She takes documentary photos and her next project is in Clinton County, Ohio, one of the countries...
A French Clown!
Today a friend passed on an article about the spending habits of those over 55 in France. According to McKinsey two-thirds of all growth in consumer spending in France will come from people who are over 55 years old. The report is suitably called: Older, smarter, more value conscious: The French consumer transformation. Nice. So in honor of France I wanted to highlight an interesting character,...
July 2010
2 posts
4664: A cool palindrome.
1946 marks the beginning of the ‘baby boomer’ generation. And 1964 marks the end of that era. In 2010 those born in 1946 will be 64 years old, like my father. And those born in 1964 will be 46, like some good friends of mine.
4664.
Last week, Ad Age reported on a Nielsen study with the hapless title: This Isn’t Your Grandfathers Baby Boomer that challenges marketers to look...
